data geographic position

How to use the geographic position of field data to help your business

Businesses need reliable, accurate information to make decisions and act quickly.  However, textual formatting of data can make understanding what it’s trying to tell you difficult and slow.
By using the geographic position, decision-makers can visualize all the data and understand it easily.  This helps them turn insight into action fast. Location provides an alternate method of displaying information such as a map and that makes your data easier to comprehend.

Why visualization matters?

  • When you present data without visualization, people just see a bunch of numbers and text. It’s hard for them to understand the significance or coherence of what they’re looking at.
  • When you display the data visually, it is much easier to interpret and more effective. The human brain can process visual information in a fraction of the time it takes to read text or numbers.
  • Location-based data lets you get the big picture while enabling trend detection at a glance. It allows you to easily identify patterns, outliers, clusters, and other relationships in data.

A data visualisation software is a powerful tool for understanding and communicating complex information. Put simply, it’s the art of turning numbers into meaningful information

Who uses location data?


For an industry that is grid-based and requires constant maintenance, location data is critical. Telecom companies use geographic data collected by field technicians when inspecting poles.  This lets them easily determine what poles they need to repair or replace and in what order. It also allows them to set work schedules for their maintenance staff and to prioritize future work. 


Managing multiple side-by-side construction projects is never easy. By using asset tracking systems, managers can keep tabs on what equipment is where at any given time. Location data also lets them track that employees comply with health and safety regulations.     


For non-profits, optimizing the use of their resources can literally save lives. Location intelligence gives them the tools they need to make sure aid reaches the right place at the right time.  Working in time-sensitive situations such as environmental emergencies or critical third-world aid, this can mean the difference between life and death.


Geolocation data lets you track what doors you’ve visited, their responses, and where customers have not opened. This way, door-to-door businesses can coordinate their teams and plan their future routes. Also, geolocation using different color codes on the field forms gives you quick insight into trends by neighborhood.  

Environmental companies:

Field survey data collection is an important aspect of environmental work. Geographical precision is crucial to the success of a project because it establishes areas of interest or environmental damage. It also enables monitoring of future changes in those zones.

When collecting data in the field, it is important to have the right tools and to share data effectively.

Coral Collect provides a solution that allows you to collect, save, and share data in the field with ease. It allows all levels of an organization to manage field data collaboratively.

Coral Collect is a component of the Coral Platform. This lets you have access to all the technological solutions you need to ensure success in your field operations.

If you want more information about our solutions, please contact us today!

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